Manager, Premium Experiences – Golf Canada

This posting is for an existing vacancy

OPPORTUNITY

Title: Manager, Premium Experiences

Reports to: Director, Premium Experiences and Tickets

Location: Golf Canada Head Office

Status: Full Time

Ideal Start Date: June 2026

OVERVIEW

Golf Canada is the National Sports Federation and governing body for golf in Canada representing more than 319,000 golfers and 1,435 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to increase Canadian participation and excellence in golf while upholding the values of Fun, Inclusivity, Excellence, Integrity, Accountability. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.

Golf Canada is seeking a results-driven and relationship-oriented Manager, Premium Experiences to drive the sales and revenue generation of corporate hospitality and ticketing products for the RBC Canadian Open and the CPKC Women’s Open.

This role is critical to driving commercial growth across two of Canada’s premier sporting events, with a focus on delivering best-in-class premium experiences while maximizing revenue through strategic sales, client relationships, and innovative packaging.

PRIMARY DUTIES

Premium Sales of RBC Canadian Open & CPKC Women’s Open Tournaments (70%)

• Maintain a high level of sales activity, including outbound calls, emails, in-person meetings, and networking engagements to consistently build and advance a strong pipeline
• Manage daily and weekly sales efforts, including prospecting, client meetings, proposal development, and attendance at industry, community, and charitable events
• Leverage and expand an existing network of clients and stakeholders, including corporate partners, host club members, vendors, and community organizations
• Identify and generate new business opportunities through proactive prospecting, lead development, and relationship building
• Understand client objectives and deliver tailored premium hospitality and ticketing solutions that align with their business goals
• Lead the full sales cycle from initial outreach through presentation, negotiation, and closing of new business
• Collaborate with the Director, Premium Experiences & Ticketing to establish and execute against annual revenue targets, ensuring consistent achievement or over-delivery
• Contribute to the development and execution of premium sales strategies for the RBC Canadian Open and CPKC Women’s Open
• Work cross-functionally with internal teams to ensure premium products and services are effectively integrated into client offerings and delivered at a best-in-class level
• Partner with key external stakeholders, including PGA TOUR, LPGA Tour, and Championship operations teams, to align on sales strategies and optimize commercial performance.
• Use creative ideas to stay in front of clients throughout the year, to exceed their expectations, and ensure customer satisfaction that will translate into renewals and increased participation from year to year.

Service & Administrative Support (20%)

• Tracking and adding of payments.
• Reporting & Invoicing
• Support of our premium & finance teams.
• Maintain accurate records of sales activity and pipelines within CRM and Ticketmaster systems
• Track leads, conversions, and revenue performance against targets
• Assist with sales reporting, forecasts, and post-event recap analysis
• Assist with ticket fulfillment, delivery, and issue resolution in collaboration with ticket Operations
• Support the execution of ticketing promotions, offers, and sales campaigns
• Assist with communication and support our customers in our mobile ticketing initiatives.

Other Duties (10%)

• Special assignments as required.
• Work with professional championships & premium team to manage on-site corporate hospitality customer requirements for Canadian Opens.
• Work closely with Ticket Operations, Marketing, Partnerships, and Hospitality teams to align sales efforts
• Support sales operations interns and seasonal staff as needed during peak sales periods
• Continuously develop product knowledge and sales skills through training and mentorship

REQUIRED SKILLS, KNOWLEDGE, & ABILITIES

• Bachelor’s degree in business, Communications, Sales and Marketing, or other related fields. Minimum five (5) years of business-to-business sales experience
• Background in sport with event or team experience in sponsorship/hospitality ticket sales is preferred.
• Well established contacts (book of business), with emphasis on the Greater Toronto Area (GTA);
• Proven track record of uncovering new business and proven sales results.
• CRM activity-based sales, management, and protocols (Salesforce preferred);
• 1–3 years of experience in sales, ticketing, sponsorship, or customer service (sports or live events preferred)
• Experience using Ticketmaster Archtics, CRM systems, or sales platforms
• Background in sports, entertainment, or live events
• Interest in pursuing a long-term career in sports sales or commercial leadership
• Strong organizational skills and administration skills.
• Excellent verbal and written communications skills.
• Exceptional customer service skills, including professional and proficient phone, interpersonal and email communications.
• Strong decision making and conflict resolution abilities.
• High proficiency with Microsoft office suite including advanced MS Excel skills.
• Golf knowledge or experience is not required but a passion and interest in the game of golf and in Golf Canada’s mission is.
• Some travel for business out of province may be required.
• Some weekends and nights required.

APPLICATION DETAILS

Golf Canada – People & Culture

1333 Dorval Drive, Suite 1

Oakville, ON L6M 4X7

Visit: www.golfcanada.ca

One (1) position available. NO PHONE CALLS PLEASE to the above contact by 11:59 pm, April 17th, 2026. Golf Canada thanks all applicants but will contact only those who will be invited for an interview.

Golf Canada is committed to providing a safe environment for all, especially children. All applicants will be thoroughly screened using background checks and a review process.

Golf Canada is dedicated to employment equity and fostering diversity within the workplace in order to build an inclusive workforce where all employees have the opportunity to reach their potential.

Golf Canada’s core values are “Fun, Excellence, Inclusion, Respect, Accountability” and while these are included in each employee’s offer of employment and annual employment letters, these core values are also an integral part of the Golf Canada’s recruitment, hiring and annual review process.

Golf Canada is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation during any stage of the recruitment process, please notify People and Culture at [email protected].